Your guide to SaaS packaging 201
September 25, 2023
🔗 Your guide to SaaS packaging 201
growthunhinged.com
Should you sell your new product as an add-on or include it in an existing package? Or is it the right time to introduce a new package altogether?
These are the Groundhog day discussions of SaaS companies everywhere. Each stakeholder has their own opinion about what's best, but there's rarely data or a framework for decision-making when it comes to SaaS packaging.
To help make these everyday decisions a little easier, I'm sharing my guiding principles for designing SaaS packages. As a disclaimer, keep in mind that these principles may not apply to all situations and some may even be in conflict with others. Please use your best judgment about what's best for your specific context.
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