🔗 The hidden danger of shipping fast

Is it possible to ship too much – or too fast? Cleo highlights the risks that come with high product velocity, particularly when it surpasses user adoption. Many companies rush to deliver features, but this can result in a backlog of user unawareness and ultimately leads to reduced quality and increased time-to-value.

Cleo emphasizes that the true bottleneck isn't the speed of production, but rather the limited user attention. Effective strategies include treating user attention as a scarce resource, building discovery directly within the product, and measuring learning outcomes, not just feature usage.

Fast shipping can be beneficial, but only if it aligns with user adoption. Success lies in selective marketing and creating awareness that matches the pace of development.