🔗 How I choose what to work on

A reader, “Moo”, asked me to write about my process for entrepreneurship and how I choose what to write on. Despite being a lifelong entrepreneur and being relatively successful at it, I don’t write a lot about it because I routinely make decisions that trade money for other things (freedom, autonomy, quality of life, stubborn insistence on what I want a product to be, etc). I suspect that most people who want entrepreneurial advice are more interested in making money than the things I prioritize.

I don’t really even know if I’d suggest my method for other people, since it’s pretty tailored to me and my preferences, but I’m happy to share it in case it gives anyone anything to think about.

If there were a core principle of my method, it would be that life is amazing and my goal is to maximize experiencing life. You need a certain amount of money to do that, and increasing amounts of money make even more things possible, but often these come at the cost of increased stress, reduced time with loved ones, or doing work that doesn’t matter to you.