The Ten Worst Naming Blunders
June 14th, 2004 | Pieter Claerhout | allerlei |Uit het boek Patents, Copyrights & Trademarks For Dummies: Contrary to conventional wisdom, the most popular ways of selecting a company name or a product brand are the worst approaches, and they often spell disaster. You want to coin the most motivating, memorable moniker possible that nobody can copy or imitate, a name that will gain you a loyal customer base and may even provide you with a new and independent source of income. In other words, avoid the wildly popular routes for selecting a commercial identifier. Wel grappig om te lezen.